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Go-to-Market Strategy

A go-to-market (GTM) strategy is the plan a company uses to bring a product or service to market — defining the target customer, value proposition, pricing, distribution channels, and sales motion.

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the total cost of acquiring one new customer — including all sales and marketing expenses divided by the number of new customers acquired in a given period.

Due Diligence

Due diligence is the process of thoroughly investigating a person, company, or asset before entering into a significant transaction or agreement. It is most commonly associated with mergers and acquisitions, investments, and real estate transactions.

Joint Venture

A joint venture (JV) is a business arrangement where two or more parties agree to pool resources for a specific project or business activity while maintaining their separate legal identities.

Product-Market Fit

Product-market fit (PMF) is the degree to which a product satisfies strong market demand. A company has PMF when its product meets a genuine need so well that customers return, refer others, and would be significantly disappointed if it disappeared. It is widely considered the most critical milestone for early-stage companies.