採用ガイド · a Marketing Expert
How to Hire an SEO Consultant
Hire an SEO consultant whose recent case studies match your site type and scale — local service business, e-commerce, SaaS, and large publisher SEO require different skill sets and tooling. Ask for organic traffic or ranking data from the last 12 months, not old wins from years ago; search algorithms and best practices shift constantly.
執筆者 James Chae — エキスパート・サピエンス共同創業者
プラットフォームの専門分野： マーケティング・グロースコンサルティング · レビュー済み 6月 2026
専門家を評価する方法
尋ねるべき質問
初回の相談時にこれを尋ねて、強い候補者と弱い候補者を迅速に見分けます。
1.Can you show organic traffic or ranking results for a client in my industry from the last 12 months?
重要な理由： Recent, industry-relevant results are the strongest signal of competence. SEO best practices change with algorithm updates, so a case study from three years ago may reflect outdated tactics.
2.What is your plan for the first 90 days, and how will we measure progress before rankings move?
重要な理由： Organic rankings typically take 3–6 months to shift meaningfully. A consultant with a real plan can describe concrete 90-day milestones — technical fixes, content published, links earned — rather than vague promises.
3.Do you use any link-building tactics that could violate Google's guidelines?
重要な理由： Paid links, link farms, and other manipulative tactics can trigger a manual action penalty that tanks a site's visibility for months. A transparent answer here protects you from a consultant using shortcuts that create long-term risk.