채용 가이드 · a Marketing Expert
How to Hire an SEO Consultant
Hire an SEO consultant whose recent case studies match your site type and scale — local service business, e-commerce, SaaS, and large publisher SEO require different skill sets and tooling. Ask for organic traffic or ranking data from the last 12 months, not old wins from years ago; search algorithms and best practices shift constantly.
작성자 James Chae — 엑스퍼트 사피엔스 공동창업자
플랫폼 전문 분야: 마케팅 및 성장 컨설팅 · 검토됨 6월 2026
전문가 vetting 방법
질문할 항목
초기 상담 시 이 질문을 던져 강한 후보와 약한 후보를 빠르게 구분하세요.
1.Can you show organic traffic or ranking results for a client in my industry from the last 12 months?
왜 중요한가: Recent, industry-relevant results are the strongest signal of competence. SEO best practices change with algorithm updates, so a case study from three years ago may reflect outdated tactics.
2.What is your plan for the first 90 days, and how will we measure progress before rankings move?
왜 중요한가: Organic rankings typically take 3–6 months to shift meaningfully. A consultant with a real plan can describe concrete 90-day milestones — technical fixes, content published, links earned — rather than vague promises.
3.Do you use any link-building tactics that could violate Google's guidelines?
왜 중요한가: Paid links, link farms, and other manipulative tactics can trigger a manual action penalty that tanks a site's visibility for months. A transparent answer here protects you from a consultant using shortcuts that create long-term risk.