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Trademark registration gives your brand legal protection — ensuring your name, logo, or slogan cannot be used by competitors and giving you the right to enforce that protection nationally. An unregistered trademark leaves your brand vulnerable; discovering a conflict after investing heavily in your brand name is one of the most preventable and costly business mistakes.
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trademark registration에 관한 자주 묻는 질문
How long does trademark registration take?
The USPTO trademark process typically takes 12–18 months from filing to registration if there are no issues. Your application receives a filing date immediately, providing some protection from that point. Common delays include office actions and opposition periods where third parties can challenge the mark.
Do I need a trademark if I already have an LLC or DBA?
Yes — LLC and DBA registrations are separate from trademark protection. An LLC name prevents another LLC from using the same name in your state; it does not give you trademark rights in commerce. Federal trademark registration is what protects your brand from being used by competitors nationally.
What classes do I need to file in?
The USPTO uses 45 international trademark classes. You need to file in every class relevant to your business. Filing in the wrong class means your mark is unprotected in areas of your actual operations. A trademark attorney will identify the right classes and close any gaps.
Can I use the trademark symbol without registering?
Yes — the TM symbol indicates you are claiming trademark rights without federal registration. The registered symbol can only be used after your mark is officially registered with the USPTO. Unregistered marks have some common law protection, but only in the geographic areas where you have actively used the mark.
What happens if someone challenges my trademark application?
After approval by the examining attorney, your application is published for opposition — a 30-day window where third parties can challenge it. If challenged, you enter a proceeding before the Trademark Trial and Appeal Board. A trademark attorney can assess the strength of any opposition and advise whether to fight or negotiate a coexistence agreement.