Guide de recrutement

Comment recruter un expert Marketing

Marketing expertise is one of the most widely claimed and least consistently delivered skills in business. Finding one who can actually diagnose your specific situation and execute a fix is a different challenge. Here's how to do it.

Signes que vous avez besoin d'un expert marketing

You're not getting enough qualified leads or organic traffic
You're spending on ads but can't figure out why your CAC is too high
You're launching a new product or entering a new market
Your brand messaging feels unclear or isn't resonating with your target audience
You want to build a scalable content or SEO strategy from scratch

Comment évaluer un expert marketing

Ask for specific results — numbers, not job titles or brand logos

Confirm they have experience with your channel (SEO, paid, content, brand)

Look for someone who asks about your customer before recommending tactics

Check if they've worked with companies at your stage and budget level

Ask how they measure success — if they can't name metrics immediately, move on

Questions à poser avant d'embaucher

Utilisez ces questions lors d'un premier appel ou d'une consultation initiale pour évaluer rapidement l'adéquation professionnelle.

1.What's the first thing you'd do if you took over our marketing today?

Pourquoi c'est important : This tests whether they diagnose before prescribing. A thoughtful expert will ask clarifying questions first. Someone who immediately recommends a tactic without context is pattern-matching, not problem-solving.

2.Tell me about a campaign or strategy that didn't work and what you learned from it.

Pourquoi c'est important : Marketing involves constant experimentation and failure. Advisors who can't name something that failed haven't done enough real work or aren't being honest with you.

3.How do you decide which marketing channels to prioritize for an early-stage company?

Pourquoi c'est important : Channel selection is one of the highest-stakes early decisions. You want a systematic thinker who weighs CAC, time-to-ROI, and your specific customer.

4.What metrics do you look at first when auditing a marketing funnel?

Pourquoi c'est important : Experienced marketing advisors have a diagnostic framework. If they can walk you through how they'd audit your funnel, they've done this before.

5.What's realistic to expect in 90 days vs. 12 months?

Pourquoi c'est important : Good advisors set honest expectations. Anyone promising fast results across the board without nuance is overselling.

À quoi s'attendre

Marketing sessions on Expert Sapiens are tactical and results-focused. Your expert will audit your current marketing — channels, messaging, funnel — identify the highest-leverage opportunities, and give you a prioritized action plan. Whether it's a one-time strategy session or ongoing advisory, you'll leave with specific steps, not vague recommendations.

Tarif habituel : $125 – $350 per session

Signaux d'alerte

Recommends specific tactics before understanding your business, customer, or current marketing

Can't name specific metrics or results from past work

Promises quick results from channels that take months to compound

Doesn't ask about your budget before recommending paid strategies

Focuses on vanity metrics (followers, impressions) over revenue-driving ones

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Guide des tarifs

Combien coûte un expert marketing ?

Comprenez les tarifs habituels et les niveaux de prix avant de réserver.

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Questions à poser à un expert marketing

Tirez le meilleur parti de votre consultation avec les bonnes questions.

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