채용 가이드
Marketing expertise is one of the most widely claimed and least consistently delivered skills in business. Finding one who can actually diagnose your specific situation and execute a fix is a different challenge. Here's how to do it.
첫 번째 통화나 세션에서 전문성과 적합성을 빠르게 파악하세요.
1.What's the first thing you'd do if you took over our marketing today?
왜 중요한가: This tests whether they diagnose before prescribing. A thoughtful expert will ask clarifying questions first. Someone who immediately recommends a tactic without context is pattern-matching, not problem-solving.
2.Tell me about a campaign or strategy that didn't work and what you learned from it.
왜 중요한가: Marketing involves constant experimentation and failure. Advisors who can't name something that failed haven't done enough real work or aren't being honest with you.
3.How do you decide which marketing channels to prioritize for an early-stage company?
왜 중요한가: Channel selection is one of the highest-stakes early decisions. You want a systematic thinker who weighs CAC, time-to-ROI, and your specific customer.
4.What metrics do you look at first when auditing a marketing funnel?
왜 중요한가: Experienced marketing advisors have a diagnostic framework. If they can walk you through how they'd audit your funnel, they've done this before.
5.What's realistic to expect in 90 days vs. 12 months?
왜 중요한가: Good advisors set honest expectations. Anyone promising fast results across the board without nuance is overselling.
Expert Sapiens의 마케팅 세션은 전술적이고 성과 중심입니다. 전문가는 현재 마케팅 채널, 메시지, 퍼널을 전반적으로 점검하고, 가장 높은 효과를 낼 수 있는 기회를 파악하여 우선순위가 정해진 실행 계획을 제시합니다. 일회성 전략 세션이든 지속적인 자문이든, 막연한 권고가 아닌 구체적인 다음 단계를 갖고 돌아가실 수 있습니다.